Its official - digital magazines DO work.
Look at the ABC's posted by the Dennis portfolio - iGizmo, Monkey and iMotor.
- Monkey - recorded 283,541 average readers per issue, marking its fourth successive ABCe rise and its best result since launching in 2006.
- iGizmo - iGizmo attracted 101,785 average readers per issue.
- iMotor - registered a circulation of 108,622.
Dennis claims that advertising responsiveness has been very high with the digital titles, with a recent car manufacturer promotion in iMotor delivering over 200 test drives and 400 brochure requests from a single insertion.
Bruce Sandell, head of new product development at Dennis, said: "We now have over 1.4m readers [per month] opening, engaging with and enjoying our digital magazines.
"Our readers are also spending over half an hour immersed in each issue which makes the environment a very different proposition to websites, where the audience is far more likely to dip in and out.
"This audits prove that the digital magazine sector is a viable, growing and successful business model."
