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Monday, June 27, 2011

HP to Launch Digital App Magazine

In an effort to differentiate its upcoming TouchPad tablet from competitors like the iPad and Android tablets, HP today announced that it would launch a digital magazine to accompany the device, made to showcase apps for the operating system, webOS 3.0.

HP describes the magazine, called HP Pivot, as an "entertaining and informative editorial resource for discovering webOS 3.0 applications." Besides reviews of apps, HP Pivot will profile top developers, HP said in a press release. The editorial will include original content from journalists associated with various publications, including The New York Times, The Wall Street Journal, Vanity Fair, Fast Company, New York magazine, Harper's Bazaar, Tattler and more, an HP spokesman told PCMag.