The MPA - thats the Magazine Publishers of America for the uninitiated - have launched a pilot programme to deliver digital magazines to students. The publishers involved, including Business Week and Hearst, hope to get around 4 to 5,000 subscribers via this test.
Will the PPA here follow suit ?
Friday, September 01, 2006
A warm welcome to digital publishing for BBC Magazines, who announced today that their teen magazine, Top Of The Pops, is going digital next month.
The magazine, like its eponymous TV show, had been consigned to the dustbin in print, so this marks a seismic change for the corporation.
Details of the new offering are sketchy, except to say that subscriptions will be pegged at £9.99 a year - substantially cheaper than the £2.10 that readers were previously expected to pay.
Posted by John Weir at 10:30 AM