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Monday, November 29, 2004

House Calls

Some good news from the digital market - a conversation with the publisher of Home Computer Magazine reveals they have over 30,000 copies downloaded in the first week ! Creaking servers aside this is a good start.

Some good news then to offset the apparent cessation of Future's Broadband Now ! ; or rather Broadband Then.

Tuesday, November 16, 2004

The complete package

For all of you pondering what to buy a loved one for Christmas - the wait is over. In January, Summit Electronic Media, publishers of that august journal Packaging World, are launching a companion title.

Imaginatively titled Shelf Impact! (love the exclamation mark) it promises its 10,000 readers a wealth of information on integrating packaging into the overall media mix.

Book early.

Monday, November 15, 2004

Moving mainstream

Mediapost reports that the latest survey from Newsstand Inc shows a marked increase in mainstream acceptance of electronic editions.

While this is great news, there are two big caveats.

Firstly, the sample size is small ; only 762 respondents, which considering the size of some of the Newsstand products reach (national and international publications) is disappointing.

The second is that according to the survey, the majority of respondents haven't changed their media consumption as a result of digital editions. This isn't exactly what the majority of publishing partners will want to hear if they want advertisers to get excited about the new formats.

As to the revelation that Newsstand's audience is "particularly news hungry", well er "duh" - they are getting newspapers.....

Monday, November 08, 2004

A new start to the Week(ly)

Computer Weekly has added to the growing interest in the digital platform by publishing its latest audit via BPA.

Of its 112,000 subscribers, more than a quarter now receive their copy via digital delivery.