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Friday, July 01, 2005

Digital in growth shocker !!

A report from Zinio has outlined the fact that digital magazines are increasing their penetration of the media mix (or something like that).

Key facts from the survey, grandly entitled "The Digital Publishing Report" include -

  • 33.7% growth in number of titles
  • 25.9% growth in circulation
  • 38.4% growth in deliveries

Consumer publications have higher average digital circulation, though more business publications have gone digital.

Use of rich media in digital publications grew 188% from Q1 2004 to Q1 2005, based on the report.

Digital providers control the lion's share of digital magazine distribution. 85.6% of all digital circulation was executed with a digital provider rather than by the publisher using PDF.