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Thursday, November 26, 2009

IPC creates digital magazine for digital photography

With newsstand sales nosediving, its no wonder that publishers are increasingly turning to the digital magazine model.

IPC are the latest, with Better Digital Photography promising a massive 2 million reach with bespoke versions of the publication provided to some of the biggest and best retailers of photographic equipment in the UK – including Warehouse Express, Dixons, Park Cameras and PhotoBox – to be distributed via their databases.

The quarterly interactive e-zine is aimed at beginner to intermediate level photographers and features a raft of interactive elements including galleries, instruction, equipment reviews and video.

Friday, November 20, 2009

Condé Nast Officially Announces Its Digital Magazine Initiative

Well someone thinks the Apple tablet is coming...


Company Announces Strategic Initiative with Adobe to Create Authoring Tools

Company is also in Discussion with Hewlett Packard

NEW YORK, November 19, 2009 -- Condé Nast announced today a plan to develop magazines for the next generation of digital devices.

"We have formed a strategic alliance with Adobe to collaborate on creating technologies that will allow the company to design and produce a new generation of digital magazines," said Charles H. Townsend, President & CEO of Condé Nast.

One of the first products of this strategic alliance with Adobe will be a magazine application built on the Adobe AIR runtime. Adobe AIR lets developers use proven web technologies to build rich Internet applications that run outside the browser on multiple operating systems. The application is expected to be deployable to an array of devices from laptops and netbooks, to future generation smartphones, to the first electronic color slate devices due next year.

The initiative, which will first be deployed with Wired magazine, will enable Condé Nast to deliver full-color, high resolution magazines that combine the immersive experience of its award-winning titles with the convenience and functionality of a digitally distributed and internet-connected product.

"This is the next piece of the puzzle for developing our unique magazine content in a digitalized format that will drive the new devices that will hit the market in 2010," said Mr. Townsend. "Our hope is that the product of our work with Adobe will be used widely throughout the magazine industry."

"Condé Nast is home to renowned publishing brands, with magazines and reporting that help drive and hold a mirror to our culture," said John Loiacono, Senior Vice President of Creative Solutions at Adobe. "Our unique collaboration is a natural extension to the commitment that Condé Nast has made to the Open Screen Project and their support for the Flash platform. Condé Nast is trusting Adobe technology to deliver, in digital format, the high design values and visual aesthetic that readers and advertisers expect from them. We're confident that the resulting work will set new standards in visual impact and reader engagement for Wired and other flagship Condé magazines."

The announcement comes as Condé Nast is also expanding development of iPhone applications for many of its brands. Yesterday, the company began selling an iPhone version of the GQ "Men of the Year" issue through the iTunes App store. GQ's December issue is the first consumer magazine to be certified as a replica edition by the Audit Bureau of Circulations (ABC), which means digital downloads will be counted in the magazine's paid circulation. Other iPhone applications have been launched by Lucky and Wired magazines, along with several of the company's digital properties, including and

In addition, Condé Nast said it is also in conversations with Hewlett Packard, one of the leading technology companies in the world. "Hewlett Packard shares the vision held by Adobe and Condé Nast for a more compelling way to publish and consume magazine content," said Satjiv S. Chahil, Senior Vice President, Global Marketing, Personal Systems Group, Hewlett Packard. "We are pleased to be involved with them in defining the technologies that will enable this transformation."

The effort with Adobe and the company's discussions with Hewlett Packard are intended to move beyond the current generation of eReader with black and white screens and deliver a full magazine-like experience, with high-resolution color displays. Many current devices do not carry advertising, but in its work for the iPhone and with Adobe, Condé is seeking to create the kind of environment its advertising partners value.

"These initiatives are part of a strategy by the company to extend its iconic brands into the digital world," continued Townsend. "Condé's goal is to create experiences that closely resemble the process of reading its print magazines. The creation of a digital magazine using Adobe’s authoring tools will create reader engagement that matches or even exceeds what it achieves in print."

Monday, November 09, 2009

Magazines on eReaders 'Approaching the Tipping Point,' Says Expert

A recent report issued by research and advisory firm mediaIDEAS projects sales of e-readers to grow from nearly 6 million units in 2010 to 115 million units in 2013, largely due to falling prices and rapidly advancing technology."The E-Paper E-Reader Phenomenon" outlines the dramatic growth of these display devices over the next 10 years into a $25 billion market. Nick Hampshire, who authored the report, told Publishing Executive Inbox that magazine publishers must recognize the looming shift in the way consumers read content and realize that the "e-reader threat" has arrived and actually presents publishers with a real opportunity. The full report is available at

Wednesday, November 04, 2009

The E-Reader Revolution Isn't Revolutionizing Magazines

Folio's Harry McCracken on why he doesn't think the Barnes & Noble Nook, the Sony E Reader or even the Kindle aren't the answer to the woes of the magazine publishing industry.

"The magazine lover in me, however, is far more skeptical about the next round of e-book gadgets. The Kindle isn't a very satisfactory magazine-reading device, and there's no evidence that any of its imminent competitors will be great leaps forward for our industry.... "

Here's why: