Monkey travels to Scandinavia

Interesting news. Dennis are licensing their digital magazines to Sweden, Norway and Denmark.

A sign of things to come...

Hearst to develop an emagazine reader

Wired reports that Hearst, the parent company of UK magazine giant NatMags, is planning to launch a digital reader similar to the Kindle.

Timely, as they have just announced they are laying off 10% of employees in the UK.

Dennis aren't Monkeying around...

Its official - digital magazines DO work.





Look at the ABC's posted by the Dennis portfolio - iGizmo, Monkey and iMotor.

• Monkey - recorded 283,541 average readers per issue, marking its fourth successive ABCe rise and its best result since launching in 2006.


• iGizmo - iGizmo attracted 101,785 average readers per issue.


• iMotor - registered a circulation of 108,622.

Dennis claims that advertising responsiveness has been very high with the digital titles, with a recent car manufacturer promotion in iMotor delivering over 200 test drives and 400 brochure requests from a single insertion.

Bruce Sandell, head of new product development at Dennis, said: "We now have over 1.4m readers [per month] opening, engaging with and enjoying our digital magazines.
"Our readers are also spending over half an hour immersed in each issue which makes the environment a very different proposition to websites, where the audience is far more likely to dip in and out.

"This audits prove that the digital magazine sector is a viable, growing and successful business model."

I think therefore iMotor

Another addition to the digital magazine world as Dennis Publishing launches digital motoring magazine iMotor next month.

The "world-first" digital magazine, emailed to readers free each fortnight, will contain magazine and TV content, with test-drive videos, photographs, articles and reviews.

Dennis promises "TV-style entertainment, web-style topicality and magazine-style authority and depth" in the new format.

Launching on July 17, the digital magazine targets ABC1 men aged 30 and over.

iMotor will draw on content from the company's motoring titles evo, Auto Express and Octane.

"iMotor is our latest digital magazine offering, using the same pioneering page-turning technology and video platform as Monkey and the recently launched iGizmo," said Bruce Sandell, head of new product development at Dennis Publishing.