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Monday, November 06, 2006

VIV is Live !!

A new women's magazine has launched in the US. Whilst this is not at all unusaual - at least 30 were launched in 2005 - this one is different in the sense that it is digital ONLY.

Hurrah. At long last someone has had the balls to put out a digital only magazine in the women's sector and it looks absolutely great. It contains rich media files, including flash demos, provided by Zinio, but perhaps the best thing is the little "Viv" button on every page, which allows you to set up the pages as interactive.

Great vision, and I hope it does well.