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Wednesday, November 09, 2011

Conde Nast Digital Sales Increase

Conde Nast is the latest magazine publisher to be boosted by Newsstand, the new feature in iOS 5 that lets you buy and read magazines. Since Newsstand was launched on the iPad, several Conde Nast titles have seen sales soar.

According to Electronista , subscriptions to magazines like The New Yorker and GQ have skyrocketed by a whopping 268 percent in the two weeks since Newsstand launched with iOS 5. Single-issue sales have also benefitted, making a 142 percent jump.

Conde Nast executive vice president of marketing Monica Ray told Electronista that Newsstand’s design has helped. Placing the app on the home screen has given “focused attention” to Newsstand and made it simpler for people to access magazines. This exposure seems to be invaluable for magazine publishers, most of whom have struggled to get people to read their products on the iPad.

Ray said Conde is “very optimistic that [it] will see a consistently higher level of growth going forward than [it] did prior to [Newsstand’s] introduction.”


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