Hell freezes over

Stevie Spring, CEO of Future, who last year memorably announced at the PPA that Monkey, Dennis Publishing's digital title was "bollocks" seems to have had a Damascean experience.

Announcing yesterday the launch of Qore - a digital magazine for PS3 owners in the US, Spring announced that " our strategy is to create powerful integrated media solutions for readers and advertisers across different platforms, in print and online."

Hmmm. More like they've just spotted that copy sales aren't as good on PS3 as they once were on PS2.

Gamerzines launch PS3Zine

Cranberry Publishing have just launched the latest in their excellent series of free games magazines - PS3zine. Each issue will contain games reviews, previews and of course lots of interactive elements.

They are fantastic products - being free - and in a demo less world, why pay £6 for a print version when everything you want is free ?

A measure of their popularity is that they have over 50,000 subscribers signed up to their existing products, so they have obviously tapped a vein with gaming consumers.

Sony teams with Dennis for PS3 promo

Sony is promoting the launch of its PlayStation 3 console by sending a bespoke digital magazine to more than 1 million of its target consumers.

Sony's media agency, Manning Gottlieb OMD, has teamed up with Dennis Publishing to produce a Formula One Championship Edition e-zine on the Ceros platform used to produce Dennis' digital men's magazine Monkey.

The 12-page e-zine contains 360 degree views of the Playstation 3, links to additional Formula One content, behind the scenes footage and video clips of the game.

Interestingly, Sony are not doing this through the publishers of the Official Playstation Magazine, Future PLC.

Missed opportunity there chaps.