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Friday, June 04, 2010

Adobe launches digital magazine viewer

Adobe officially launched its digital viewer technology for developers on Tuesday. The software complements Adobe's recently announced Creative Suite 5 collection of design and development applications.
Publishers using CS5 can build digital magazine layouts that contain the same design elements as those in periodicals found on news racks, while also containing interactive capabilities associated with online publications. "It’s safe to say that if you are already working in InDesign CS5, you’ll be well on your way to producing a beautiful digital version of your publication," David Burkett, VP and general manager of creative solutions for Adobe, said in a statement.

Adobe plans to make its latest viewer software available on as many hardware platforms as possible, including smartphones and the emerging market for slate computers like the Apple iPad. The strategy is similar to the company's approach with its PDF format for business document creation. The PDF viewer is widely available at no charge for multiple platforms, while Adobe sells tools for creating documents.
Wired magazine, a Conde Nast publication, built its recently released reader application for the iPad using Adobe's latest technology. The Wired reader, available through Apple's App Store for $4.99, lets readers watch video and slideshows, view 360-degreee images and rotate content in vertical and horizontal modes. Another feature made possible through Adobe technology is touch-based navigation.

From Information Week