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Friday, September 26, 2008

50 million digital magazines to be given away

Zinio are set to give away over 50 million digital magazines. Folio has the story...

Green may have gone mainstream, but digital magazines are far from reaching critical mass. A big reason for that is awareness.

Those that do read digital magazines, however, are increasingly citing environmental friendliness as a reason for subscribing to them. Which is why Zinio, the digital magazine vendor, has launched, a Web site where more than 200 publishers—including Hachette, Wenner Media and Reader’s Digest—have agreed to offer some 50 million free digital magazine subscriptions to build digital awareness and, in turn, save the financial and environmental costs of publishing copies of magazines, the vast majority (70 percent by some industry estimates) of which die at the newsstand.

“We’ve seen thus growing undercurrent of consumers who see the benefits of sustainability,” Jeanniey Mullen, executive vice president, chief marketing officer at Zinio, said. “But the general consumer walking down the street doesn’t even know what a digital edition means—they think it means the Web."

The launch is part of Zinio’s Read Green Initiative, the company’s large-scale call-to-action to inspire consumers to embrace an environmentally sustainable alternative to traditional print.
“We wanted to do something on a large-scale that would take the barrier of cost away,” she said, “and allow consumers to sample digital editions, while publishers can provide the environmental benefits of digital and not incur the huge waste—and huge cost—of printing magazines.”

A portion of the proceeds, Zinio says, will go toward purchasing “eco unit credits” and “more trees.”

Friday, September 19, 2008

Digital magazines go mainstream are tying up with Menzies Digital to offer digital magazines on demand.

John Menzies Digital is pleased to announce its latest partnership with ITV Consumer, to provide the ITV Digital Newsagent. The partnership gives users access to digital versions of top UK consumer magazines to download to their computers. Titles are available to buy via the site.

Caroline Knight, Commercial Partnerships Manager, says: "With a large user base, many of whom are web savvy and interested in entertainment and lifestyle based content, is ideally placed to help John Menzies Digital reach a wider audience."

The launch will be supported with an excellent introductory offer enabling consumers to try the service for free: every user will be able to download a magazine of their choice from the site simply by registering on the site. The offer is available until the 30th September 2008 or the first 10,000 downloads, whichever is the earlier.

The service will be promoted to consumers through online ads to be shown across, and in their regular email communications. With over 100 magazines currently available and a raft of new publishers expected soon, there is a wealth of both lifestyle and specialist content to complement subject areas on

Simon Clough, Managing Director of John Menzies Digital, says: "This is a particularly exciting partnership for us, because our service is all about providing high quality content digitally, something that have proved themselves to be at the forefront of."

Thursday, September 11, 2008

New digital magazine for Manchester

American company NXTBOOK has launched a free digital business magazine in Manchester, reports How Do.

Nxt Manchester is a 41 page digital title that has been sent to 100,000 business people in Manchester and surrounding areas.

The launch issue offers business stories, interviews and profiles.
Operations manager Amber Stephens said “the actual number of people who view the magazine will be a lot higher” than the 100,000 distribution list. “Using the NXTBOOK format we are able to gather extensive stats, so it will be interesting to monitor this in time for the next issue,” she added.

Tuesday, September 02, 2008

Amazon Kindle to launch in the UK

Lots of coverage in the media this week on the imminent launch (potentially) of the Amazon Kindle in the UK later this year. Its hugely popular on the other side of the pond - analysts put sales of the original Kindle as high as 380,000 as it becomes the Apple "iPod of the book world."

The Sunday Times was positively effusive in its coverage , saying that "Now another technology that has been around for 20 years may finally go mainstream — the e-book."

In addition to the Kindle, Sony's much heralded ebook reader is also set to launch through Waterstones, with a price point of £199.