Another addition to the digital magazine world as Dennis Publishing launches digital motoring magazine iMotor next month.
The "world-first" digital magazine, emailed to readers free each fortnight, will contain magazine and TV content, with test-drive videos, photographs, articles and reviews.
Dennis promises "TV-style entertainment, web-style topicality and magazine-style authority and depth" in the new format.
Launching on July 17, the digital magazine targets ABC1 men aged 30 and over.
iMotor will draw on content from the company's motoring titles evo, Auto Express and Octane.
"iMotor is our latest digital magazine offering, using the same pioneering page-turning technology and video platform as Monkey and the recently launched iGizmo," said Bruce Sandell, head of new product development at Dennis Publishing.
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