New digital magazine for footie

A company in Manchester is launching a new free digital magazine targeted at football fans next month.Entitled "Catflap", it will debut on 11 September, with David Beckham as its firstcover star, and will carry the tagline: "It's not about cats, it's about football".

Er......

Even odder is the opinion of its publisher that it should achieve 100,000 downloads in just four months, which I think is a tad optimistic.My advice ? Try some SEO boys, as you can't find any reference to it on Google