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Friday, May 02, 2008

Investment goes digital

I had a look at this earlier in the week (Thanks Ed for the heads up) and its very, very slick. River have done some great stuff with customer magazines for Honda already and I expect this will be a growing sector this year.

Fund management company Gartmore Investment Management is launching a new digital magazine, Investment Perspective, produced by River Publishing.
Gartmore is launching the title to keep its professional investors abreast of its new investment products, while providing current information about the financial markets.The digital magazine will be mailed to Gartmore's network of professional advisers on a monthly basis, which will be accompanied by a print version of the magazine.

The title will also feature video and audio segments from Gartmore's team of fund managers.

Bet those will be a gas.

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