The Barnes & Noble Web site, www.bn.com, is teaming up with Zinio to sell digital magazine subscriptions alongside the print formats. The deal covers over 1,000 magazine titles, offering discounts of up to 90% off the newsstand price. The companies are also offering single-copy digital sales of 12,000 back issues from hundreds of titles.
And actually, its the potential sales from hundreds of thousands of single copies at a low price, rather than a few subscriptions, that will have Barmes and Noble salivating. Late into the digital game, they've been looking at a way of getting into the "Long Tail" business and hey presto, its been delivered.
Not the last experiment in this field, I think.