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Saturday, May 10, 2008

The digital magazine newsstand (part 2)

The Barnes & Noble Web site,, is teaming up with Zinio to sell digital magazine subscriptions alongside the print formats. The deal covers over 1,000 magazine titles, offering discounts of up to 90% off the newsstand price. The companies are also offering single-copy digital sales of 12,000 back issues from hundreds of titles.

And actually, its the potential sales from hundreds of thousands of single copies at a low price, rather than a few subscriptions, that will have Barmes and Noble salivating. Late into the digital game, they've been looking at a way of getting into the "Long Tail" business and hey presto, its been delivered.

Not the last experiment in this field, I think.

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