River Publishing, the customer publishing firm have launched a digital version of their Healthy for Men magazine, which is produced on behalf of GNC and Holland and Barrett.
The magazine is bi monthly and has a huge print run - over 200,000 an issue, so its obviously an advantage to GNC in print savings alone.
Like their Honda project, they are using an in house digital solution and are marketing it off in house databases and viral marketing.
Well worth a look.
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