According to today's Brand Republic, troubled media company EMAP is to launch a fashion product in the hopes of boosting its ailing consumer division.
Emap is remaining tight-lipped about the nature of the project, but according to Media Week it will involve consumer and business-to-business aspects and build on its existing fashion portfolio, which includes weekly women's title Grazia; WGSN, the online research, trend analysis and news service for the fashion and online industries; and Drapers, the fashion trade title.
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