IndustryWeek has partnered with digital publisher Texterity Inc. to launch a beta version of the first digital magazine interface and portal designed for the Apple iPhone.
As part of the demonstration, publishers have made free digital editions available to any iPhone user. Publishers are joining the beta test for the opportunity to reach a new audience and offer cross-platform convenience.
"Cross-platform, digital magazine delivery and mobile access are key elements of our audience marketing strategies for all of our more than 110 leading trade magazines," said Blair Johnson, Vice President, Business Development, Penton Media. "We're extremely pleased that IndustryWeek will be among the first publications available to users of Apple's advanced iPhone platform, through this release of Texterity's new reader."
Have a look at www.texterity.com/iphone
Friday, July 27, 2007
Sunday, July 22, 2007
River and GNC make men more Healthy
River Publishing, the customer publishing firm have launched a digital version of their Healthy for Men magazine, which is produced on behalf of GNC and Holland and Barrett.
The magazine is bi monthly and has a huge print run - over 200,000 an issue, so its obviously an advantage to GNC in print savings alone.
Like their Honda project, they are using an in house digital solution and are marketing it off in house databases and viral marketing.
Well worth a look.
Friday, July 20, 2007
Japanese teenagers need to mind their digital manners
A new plague of "digital shoplifting" is evidently sweeping Japan.
Many young girls are taking camera phone picture of a new hairstyle or a new dress they might spot while browsing a magazine in a shop. They then send the picture to all their friends and comment on it. The publishers of those magazines feel they are being cheated out of valuable sales and have issued posters which warn shoppers to be careful of their "magazine manners".
Many young girls are taking camera phone picture of a new hairstyle or a new dress they might spot while browsing a magazine in a shop. They then send the picture to all their friends and comment on it. The publishers of those magazines feel they are being cheated out of valuable sales and have issued posters which warn shoppers to be careful of their "magazine manners".
Tuesday, July 17, 2007
Digital fashion magazine from EMAP
According to today's Brand Republic, troubled media company EMAP is to launch a fashion product in the hopes of boosting its ailing consumer division.
Emap is remaining tight-lipped about the nature of the project, but according to Media Week it will involve consumer and business-to-business aspects and build on its existing fashion portfolio, which includes weekly women's title Grazia; WGSN, the online research, trend analysis and news service for the fashion and online industries; and Drapers, the fashion trade title.
Emap is remaining tight-lipped about the nature of the project, but according to Media Week it will involve consumer and business-to-business aspects and build on its existing fashion portfolio, which includes weekly women's title Grazia; WGSN, the online research, trend analysis and news service for the fashion and online industries; and Drapers, the fashion trade title.
Subscribe to:
Posts (Atom)