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Thursday, February 15, 2007

Sony gets emagazine from Dennis

Sony is rolling out an email marketing campaign in conjunction with Dennis Publishing as part of a wider push for its Sony Vaio laptop.

The campaign centres around a digital magazine which has been created for the purpose of promoting the Sony Vaio laptop to 400,000 readers on Dennis Publishing's subscription database.

The digital magazine includes voxpops, demos, an interview with David Weeks, the UK marketing manager for Windows Vista, and editorial content from PC Pro magazine.

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