Against the trend of men's lifestyle print magazines, digital men's magazine Monkey, the first of its kind, recorded a debut audit of 209,612 for January, according to the Audit Bureau of Circulations Electronic figures released today.
The results for Monkey, launched in November by Dennis Publishing, are not directly comparable to the measurement for print editions. Dennis Publishing said the ABCe result was twice its original target of 100,000 and meant the magazine had a rapidly growing audience of 18- to 30-year-old males.
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