Contract magazines go digital

River Publishing have launched a digital magazine version of their Honda contract magazine, Dream.

The online edition, hosted at www.honda.co.uk/dreamonline, is sent to Honda's email database.
As well as replicating the edition, the Flash-based format also hosts videos and enables users to book test drives. Future issues of the electronic magazine will use bespoke content filmed by River's new digital division.

The department recently launched electronic projects for American Golf and Co-op Travel Group plans to roll out digital magazines for more of River's clients.
Advertisers will be encouraged to supply rich media copy, including Flash animation and TV adverts, to fit into the magazine's look and feel and encourage better response.

Hearst to test download products

Hearst Corporation, the magazines to radio US giant, has announced plans to test a downloadable version of its Seattle Post- Intelligencer newspaper. Unsurprisingly, (given the newspapers location) it has chosen to use Microsoft software for the pilot project.

Once the content is received, readers can view the material without being connected to the Web, Hearst said it may use the software to provide downloads of its other newspapers and magazines. It claims that the download will "take no more than two minutes".

Earlier this month, Hearst announced a partnership with Verizon Wireless to provide a mobile version of its "Jusr Seventeen" magazine for wireless subscribers.

Hello, Hello

Hello Magazine has opted for Zinio as its digital publisher and has announced that the new version will be available online as soon as the weekly magazine is published in print. This version is searchable, saveable and can be bought by the issue or through an annual subscription.

How quickly will OK! follow suit ?

Its a World of Property

Outbound Publishing's flagship title "World of Property", has launched a digital version, using parent company Johnston Press proprietary reader.

Called ePaper, the reader is obviously optimized for newspaper print rather than glossy magazines, and hence the effect is somewhat grainy and hard to read. I also found the zoom in and out feature clumsy and some of the links were dead.

More work needed.

Sony gets emagazine from Dennis

Sony is rolling out an email marketing campaign in conjunction with Dennis Publishing as part of a wider push for its Sony Vaio laptop.

The campaign centres around a digital magazine which has been created for the purpose of promoting the Sony Vaio laptop to 400,000 readers on Dennis Publishing's subscription database.

The digital magazine includes voxpops, demos, an interview with David Weeks, the UK marketing manager for Windows Vista, and editorial content from PC Pro magazine.

No monkeying around with Dennis

Against the trend of men's lifestyle print magazines, digital men's magazine Monkey, the first of its kind, recorded a debut audit of 209,612 for January, according to the Audit Bureau of Circulations Electronic figures released today.

The results for Monkey, launched in November by Dennis Publishing, are not directly comparable to the measurement for print editions. Dennis Publishing said the ABCe result was twice its original target of 100,000 and meant the magazine had a rapidly growing audience of 18- to 30-year-old males.

Project Celia is just for girls..

NatMags is to become the second magazine publisher to produce a stand-alone digital magazine with the launch of a weekly fashion and entertainment e-zine for teenage girls, developed under the name Project Celia.

The as-yet unnamed magazine, which could adopt CosmoGirl! branding, will launch by the end of March.The publisher has teamed up with Ceros, the software company behind Dennis’ digital men’s magazine Monkey, to produce the magazine, which is currently in test phase.

Each issue will run to at least 35 pages and will target 13 to 19-year-old girls with fashion, music, film and TV content with a humorous tone, rounding up content from websites such as YouTube and inviting readers to send in clips.As with Monkey, it will be e-mailed for free each week and will have a variety of rich media ad formats, including display ads with embedded content, advertorials, sponsorships and bumper ads that bookend video clips.

Cosmo Girl! will be one of several teen magazines posting a drop in the latest ABC figures, out this week, and the new format aims to extend NatMags’ reach among an audience that spends increasingly more time online.Jan Adcock, Cosmopolitan and Cosmo Girl! group publishing director, said it would sit alongside the print and web editions of Cosmo Girl! to offer a variety of ways to reach teenage girls.

“Teenagers are restricted by their parents to how much time they can spend online each week, so we want to offer them a filter of the best of the web,” said Adcock.Celia Duncan, editor of Cosmo Girl!, is developing the project, which will have a seven-strong editorial team. An acting editor for Cosmo Girl! is being sought.A publisher for Cosmo Girl!, cosmogirl.co.uk and Project Celia is also being recruited to replace Di Roach, who left at the end of last year to study for an MBA.

Cosmogirl.co.uk will relaunch at the end of this month.

Zinio to be acquired by equity company

INVESTMENT COMPANY GILVEST LP HAS acquired electronic publisher Zinio Systems, the companies will announce today. Financial terms aren't disclosed; Richard Maggiotto, CEO and president of Zinio, will continue to head the company.
Zinio, which offers a downloadable electronic reader, currently distributes more than 1,200 digital magazine titles, including TV Guide, Men's Health, Black Enterprise and Penthouse.
Maggiotto said that later this year, Zinio intends to roll out a new version of its downloadable electronic reader as well as a browser-based reader. The new product will make content "much more accessible and much more discoverable" by consumers, he said. For instance, with the upcoming reader, consumers will more easily be able to preview magazines and browse through their pages before purchasing them. The new reader also will be compatible with both Macs and PCs, said Doug Carlson, who manages Gilvest.

Playboy on CD

Playboy is digitising every piece of its content.

Every story, every picture, that has been in the magazine since it was launched by Hugh Hefner in 1953 – including the famous nude picture of Marilyn Monroe that ran on the cover of the first issue – will be accessible on DVD later this year.

All 630 issues of the magazine are to be transferred on to six discs – one for each decade – which will be available for $100 each. It is believed to be the first time that a magazine known for its sex and nudity has been digitalized.

Just after the announcement, Playboy’s website was inundated for stories and pix of Anna Nicole Smith, the sexy pin -up girl, who died mysteriously in Florida last week and has been making headlines every since.

Playboy has for some time had a website, but no archival system. Old copies of the magazine, if anyone wanted to look up an article or picture, were until now only accessible in bound volumes.
From now on anyone who wants information on say Norman Mailer has only to type in his name and pull up every reference to the American writer in the magazine since Playboy was launched.

World's oldest newspaper goes digital

For centuries, readers thumbed through the crackling pages of Sweden's Post-och Inrikes Tidningar newspaper. No longer.

The world's oldest paper still in circulation has dropped its paper edition and now exists only in cyberspace. The newspaper, founded in 1645 by Sweden's Queen Kristina, became a Web-only publication on Jan. 1. It's a fate, many ink-stained writers and readers fear, that may await many of the world's most venerable journals. ``We think it's a cultural disaster,'' said Hans Holm, who served as the chief editor of Post-och Inrikes Tidningar for 20 years. ``It is sad when you have worked with it for so long and it has been around for so long.''

Queen Kristina used the publication to keep her subjects informed of the affairs of state, Holm said, and the first editions, which were more like pamphlets, were carried by courier and posted on note boards in cities and towns throughout the kingdom. Today, Post-och Inrikes Tidningar, which means mail and domestic tidings, runs legal announcements by corporations, courts and certain government agencies - about 1,500 a day according to Olov Vikstrom, the current editor. The paper edition was certainly not some mass- market tabloid.

It had a meager circulation of only 1,000 or so, although the Web site is expected to attract more readers, Vikstrom said. The newspaper is owned by the Swedish Academy, known for awarding the annual Nobel Prize in Literature. But it recently sold the publishing rights to the Swedish Companies Registration Office, a government agency.

Despite its online transformation, Post-och Inrikes Tidningar remains No. 1 on a ranking of the oldest newspapers still in circulation compiled by the Paris- based World Association of Newspapers. ``An online newspaper is still a newspaper, so we'll leave it on the list,'' WAN spokesman Larry Kilman said.