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Thursday, September 15, 2005

Online gamble

Future have copied the idea they tried first in 2003 to create a "pioneering new digital version" (sic) of Online Gambler.

No doubt in response to Dennis Publishing activity (with their Total Gambler product), the interactive version will be available to, and ignored by, readers of over a million other Future magazines, via CD and DVD covermounts.

Strikes me the only gamble being taken here is by advertisers pouring more and more money chasing ever more elusive players...

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