Seems the war for foreign language readers on digital platforms is hotting up. This week, both Texterity and Zinio announced initiatives designed to attract overseas readers to their respective newsstands.
Zinio have cobbled together a "global network", encompassing titles from Spain, France, Sweden and a number of other countries. Meanwhile, Texterity yesterday announced that it will roll out what it is calling the first Spanish language interface for digital magazines.
The interface, designed to allow readers to “browse, navigate, save and search” Spanish magazines in the same language they are published, launches with a pair of b-to-b publishers—Stagnito Communications’ Industria Alimentcia and Watt Publishing’s Industria Avicola—and Meredith’s recently-launched Siempre Mujer getting the full-on digital treatment.
Let battle commence.
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