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Thursday, September 15, 2005

Miss Digital ?

As mentioned previously, Playboy are spending more and more time building their digital presence. There are now six different products available via Zinio, as the magazine continues to pioneer new routes to market in an attempt to tackle a Maxim - led market.

It may also have a good deal to do with Playboy missing its ratebase last month and dropping ad pages.

Must stop now, my wrist is getting tired........

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