Creative accounting

"The floodgates will open."

That's the opinion of the editor of Accountancy Age, after his title announced they were going to include digital; subscribers in the audit figure.

The Press Gazette has the details

Digital Information

CMP owned Information Week is claiming that it will add 60,000 digital subscribers to its ratebase.

The more cynical observer might think this has something to do with a falling print base. Perish the thought.

Interestingly, they have opted for Olive Software's XML platform, due to its capacity for animating both editorial and advertising content.

American Accent

There's a new kid on the block - Accent Magazine. Targetted at college students, it claims to be a better alternative than existing print news magazines.

We shall see.

The premiere issue is downloadable as a Flash file - some 20mB, so you may need to be patient.

Publish for Profit

Folio Magazine, the trade journal of record for the magazine indutsry in the US, have put a Digital Magazine channel on their website.

While this in itself is worthy of celebration, the content is a good introduction to the benefits of "going digital" and although its skewed toward the BtoB market, there are a load of applications there for consumer publishers as well.

Free Magazines !!

To celebrate the launch of their new global network, Zinio are giving away sample copies of their new worldwide partners products. Lots to choose from including the intriguingly named
Baan Lae Suan.

Go here for the site

Enjoy

Habla Digital ?

Seems the war for foreign language readers on digital platforms is hotting up. This week, both Texterity and Zinio announced initiatives designed to attract overseas readers to their respective newsstands.

Zinio have cobbled together a "global network", encompassing titles from Spain, France, Sweden and a number of other countries. Meanwhile, Texterity yesterday announced that it will roll out what it is calling the first Spanish language interface for digital magazines.

The interface, designed to allow readers to “browse, navigate, save and search” Spanish magazines in the same language they are published, launches with a pair of b-to-b publishers—Stagnito Communications’ Industria Alimentcia and Watt Publishing’s Industria Avicola—and Meredith’s recently-launched Siempre Mujer getting the full-on digital treatment.

Let battle commence.

Online gamble

Future have copied the idea they tried first in 2003 to create a "pioneering new digital version" (sic) of Online Gambler.

No doubt in response to Dennis Publishing activity (with their Total Gambler product), the interactive version will be available to, and ignored by, readers of over a million other Future magazines, via CD and DVD covermounts.

Strikes me the only gamble being taken here is by advertisers pouring more and more money chasing ever more elusive players...

Miss Digital ?

As mentioned previously, Playboy are spending more and more time building their digital presence. There are now six different products available via Zinio, as the magazine continues to pioneer new routes to market in an attempt to tackle a Maxim - led market.

It may also have a good deal to do with Playboy missing its ratebase last month and dropping ad pages.

Must stop now, my wrist is getting tired........