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Monday, December 13, 2004

Digital comes of Age

Zinio today announced that they have secured the contract to distribute Ad Age, the magazine of record for yes, you guessed it, the advertising industry.

Cue dancing in the streets in San Francisco if not on Madison Avenue. Perhaps this will presage a boom in advertising in digital magazines.

However, you can't escape the delicious irony of the industry bible of advertising appearing on the desktops of hundreds of people who won't have a clue how to open it.

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