World's oldest newspaper goes digital

For centuries, readers thumbed through the crackling pages of Sweden's Post-och Inrikes Tidningar newspaper. No longer.

The world's oldest paper still in circulation has dropped its paper edition and now exists only in cyberspace. The newspaper, founded in 1645 by Sweden's Queen Kristina, became a Web-only publication on Jan. 1. It's a fate, many ink-stained writers and readers fear, that may await many of the world's most venerable journals. ``We think it's a cultural disaster,'' said Hans Holm, who served as the chief editor of Post-och Inrikes Tidningar for 20 years. ``It is sad when you have worked with it for so long and it has been around for so long.''

Queen Kristina used the publication to keep her subjects informed of the affairs of state, Holm said, and the first editions, which were more like pamphlets, were carried by courier and posted on note boards in cities and towns throughout the kingdom. Today, Post-och Inrikes Tidningar, which means mail and domestic tidings, runs legal announcements by corporations, courts and certain government agencies - about 1,500 a day according to Olov Vikstrom, the current editor. The paper edition was certainly not some mass- market tabloid.

It had a meager circulation of only 1,000 or so, although the Web site is expected to attract more readers, Vikstrom said. The newspaper is owned by the Swedish Academy, known for awarding the annual Nobel Prize in Literature. But it recently sold the publishing rights to the Swedish Companies Registration Office, a government agency.

Despite its online transformation, Post-och Inrikes Tidningar remains No. 1 on a ranking of the oldest newspapers still in circulation compiled by the Paris- based World Association of Newspapers. ``An online newspaper is still a newspaper, so we'll leave it on the list,'' WAN spokesman Larry Kilman said.

Perooz this...

Read magazines on your iPod.....

For some people, this will be too much work. But for young men, interested in hot cars or hot women, this may be useful. Perooz.com offers free downloads of magazines, movie and video game trailers, and new music for hand held devices including the iPod , Sony PSP, and Zune as well as Palm Treo and Blackberry models. The magazine pages (they're actually images which, on the video iPod, are transferred to "Photos" folders) are certainly readable if you’ve got nothing else to do while standing in line at the post office. Content offerings include GQ, Car & Driver, Maxim and Stuff. The site says tech, news, and business content are "coming soon."

Book publisher buys digital

HarperCollins has bought a stake in NewsStand, whose LibreDigital unit creates digital versions of books. Brian Murray, group persident of News Corp's HarperCollins, will join NewsStand's board of directors.

TV Guide goes digital

TV Guide has joined the majority of television shows it writes about--and gone digital.
The digital edition of TV Guide was launched earlier this week by electronic publisher Zinio Systems, adding the title to a list of more than 400 magazines that the company now sells and distributes worldwide.
TV Guide's digital version contains all of the magazine's print elements, including celebrity coverage, program reviews and recommendations. The magazine also covers trends in the TV landscape and gives readers behind-the-scenes looks at broadcast, cable and syndicated shows, and new DVDs.
Since switching its format from digest-form to full-size and cutting its base ad rate by two-thirds, TV Guide has seen its circulation tumble almost 60% to roughly 3.8 million. But Zinio's president and CEO Rich Maggiotto says the digital version's immediacy will please the magazine's readers. "I believe our readers will love the features and functionality that are available in this new medium," adds Ian Birch, editor in chief of TV Guide and chief content officer of Gemstar-TV Guide International.
"With TV Guide's digital edition, readers will be able to have a truly interactive experience with the magazine," Maggiotto says. "The availability of this insightful content in a digital format will allow for up-to-date information and news about the shows and stars covered in their articles."

Gathering pace...

US digital publisher NXTbook Media reported a 254 percent increase in sales and 359 percent more traffic to its digital magazines in 2006. Additionally, the number of pages viewed per NXTbook increased nearly 10 percent.

NXTbook CEO Michael Biggerstaff said in a statement that the amount of video streamed from the company’s digital magazine editions increased to hundreds of gigabytes per month. “We're streaming the amount of video each week that we saw in the entire year of 2005," he said.

Interesting. Particularly the amount of video being served - which is undoubtedly down to broadband usage increasing worldwide.

In your dreams

Every now and then, I get a press release that is really worth sharing with the outside world. And this one really takes the biscuit.

Its from a company called MTomic, who have patented.... wait for it.... a marketplace for content and digital collectibles where users can buy, sell, trade, swap and resell digital items at 'buy it now' prices or auction.

And how does digital content become "collectable" ? Well, MTomic have evidently developed a system that "wears" the relevant content.

Why bother ? Listen to this gem from the company's CEO.

"If your ringtone is this week's No.1 hit it's old news by next Monday - unless it has a unique feature or is a key item in a Collectible Series. Then it's cool and sought after. It lives on as a Digital Collectible that can be traded or treasured!"

Nurse, the screens !!

Dazed. And Confused ?

The dear old Grauniad is finally on the case with digital magazines.

In this week's "Organ Grinder" piece, Jemima Kiss admits "Actually though, I confess I'm warming a little to the concept of digital editions, at least for fashion mags."

God loves a sinner...

Find the piece here.

Electronic Ink

Design News has an interesting piece on electronic ink - and how it could possibly save newspapers.

Have a look here

Cosmetic Surgery Answers issue 2 free to download

Excite Publishing has today released issue 2 of Cosmetic Surgery Answers, the first magazine in the UK to deliver independent and trusted advice on cosmetic enhancement – absolutely free.

Available from http://www.cosmeticsurgeryanswers.co.uk/, the magazine offers a range of features, advice and expert opinion. This issue contains ; a definitive guide to fillers (including Botox and Restylane), all you need to know about liposuction, rhinoplasty and nasal surgery, surgery in Prague, and the latest information on trends and pricing.

The content of the magazine has been written by a number of leading experts in cosmetic treatment as well as a team of respected newspaper and magazine journalists. The interactive abilities of the magazine means that readers can quickly navigate to the section of their choice and in future issues will be able to view streaming video and audio clips.

John Weir, Cosmetic Surgery Answer’s publisher, says “The fantastic response to our first issue has seen over 15,000 readers download the magazine. This demonstrates not only the latent demand for an independent, authorative publication on cosmetic surgery, but also the potential of digital magazines.”

Cosmetic Surgery Answers is available to download from the website, http://www.cosmeticsurgeryanswers.co.uk/

VIV is Live !!

A new women's magazine has launched in the US. Whilst this is not at all unusaual - at least 30 were launched in 2005 - this one is different in the sense that it is digital ONLY.

Hurrah. At long last someone has had the balls to put out a digital only magazine in the women's sector and it looks absolutely great. It contains rich media files, including flash demos, provided by Zinio, but perhaps the best thing is the little "Viv" button on every page, which allows you to set up the pages as interactive.

Great vision, and I hope it does well.

Hot Prospect

Current affairs magazine Prospect has unveiled a digital edition through Exact Editions.

A trial issue of the current affairs magazine is available to read on exacteditions.com, and those who subscribe will be able to read back copies from January 2005 onwards.It will be available on the same day the magazine is published in print and is an exact replica of the offline version.

Dennis Monkey about

Dennis has confirmed its next venture in the lads' mags arena will be Monkey, a free weekly e-mag aimed at 16 – 30 year men.

The publisher has had an online holding site monkeymag.co.uk, promising "sex, fun, sport, gear and cars" since August but had declined to speculate on the exact nature of the product.

Dennis has now revealed that Monkey will be delivered in a weekly email to on-line subscribers from November 1 and its format, will according to its makers, "bridges the gap between familiar print products, online sites and newsletters, with the advantages of all three".

Monkey will have a conventional magazine layout, with approximately 50 turning pages and the traditional cover girl front page but also video clips of girls, jokes and film trailers in its digital format, produced in conjunction with e-edition publishers, Applecart. It can be viewed online or saved as a PDF.

Monkey's launch has been trailed via Maxim's website, maximonline.co.uk James Carter, Director of Dennis NPD said: "Monkey will be a cheeky, sexy mix of girls, sport, cars and humour with around 50 pages of content making it ideal for consumption at home or in the workplace.

"We'll have the best viral videos, the latest music videos and movie trailers, games which you can actually play, sexy girl shoots – all the things which you get flat and static in traditional magazine brought to life on a platform men are using more and more as their primary source of entertainment and information."

Clarkson wants emagazines !!

Great piece in the Sunday Times today. Petrolhead and friend of environmentalists everywhere, Jeremy Clarkson, has backed reading magazines in digital format.

Bemoaning the fall in magazine sales on the newsstand, he said "Surely its possible to download a copy of Country Life via my wireless internet connection"

Soon, Jeremy, soon.

Students of Digital

The MPA - thats the Magazine Publishers of America for the uninitiated - have launched a pilot programme to deliver digital magazines to students. The publishers involved, including Business Week and Hearst, hope to get around 4 to 5,000 subscribers via this test.

Will the PPA here follow suit ?

Top of the (digital) Pops

A warm welcome to digital publishing for BBC Magazines, who announced today that their teen magazine, Top Of The Pops, is going digital next month.

The magazine, like its eponymous TV show, had been consigned to the dustbin in print, so this marks a seismic change for the corporation.

Details of the new offering are sketchy, except to say that subscriptions will be pegged at £9.99 a year - substantially cheaper than the £2.10 that readers were previously expected to pay.

The Long Tail

Folio Magazine has a really interesting piece on "the long tail" - Chris Anderson's theory on economic demand.

It should be required reading for ANY senior magazine executive.

Find it here

Welcome Aboard !!

The latest addition to the digital fraternity are Cosmetic Surgery Answers Magazine

Best of luck !!

Over the moon

A nice addition to the growing portfolio of digital magazines is Mercury Moon Music, which you can find here.

Its a bit folksy, but encouragingly, they are proposing to do it regularly, and even charge for it.

Best of luck guys !

Grauniad leads the way

I never thought I'd hear myself say it, but well done The Guardian !! they've announced today that readers will be able to download a small 12 page version of the newspaper called G24, which they can then print out and read.

Targetted at commuters,its a big step forward in personalising content for users.

Provided they sub it of course.

Wiped clean

I was amused to see that America's favourite housewife and ex felon, the blessed Martha, has adopted downloadable PDF's on her website

Ironically, amongst the many useful household tips ("removing steak kives from your child" etc) there is a one page guide to expunging those nasty stains.

Personal as well perhaps ?