There's a great article on Time's digital magazine plans on Advertising Age.
In particular, it looks at the attempts by Time Inc, to switch readers of its flagship People Magazine onto a digital format. They are producing a unique issue called "Best Summer Ever".
Interestingly, there is overt blue chip advertiser support - Unilever, which has nine ad pages in "Best Summer Ever" and is its exclusive sponsor, got involved for the experience. "Is it a risk?" asked Irene Grieco, the Unilever senior U.S. lead print manager. "It might be. But we've always challenged our partners to come to us with new and innovative and unique opportunities."
