Why digital magazines are bollocks

Now I’m never one to pick an argument…

Particularly not with someone who normally talks a good deal of sense; in this case Peter Kirwan and the excellent Fullrunner.

In the latest edition, Pete leaps to the defence of one of Future’s chief executives, Stevie Spring. At a recent magazine conference Ms Spring attacked Dennis Publishing for “talking bollocks” about digital magazines – and in particular Monkey.

Of course, this would have nothing to do with the paucity of Future’s own digital offerings – so far behind the curve they make Tom Moloney look like Bill Gates – or the fact that Sony chose Dennis ahead of Future to mail a million Playstation 3 promotional “digimags” to their database.

No, evidently she’s piqued at Felix Dennis and his ability to make a magazine “out of not very much”.

I’m intrigued. What would Ms Spring provide advertisers and readers instead?