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Monday, December 20, 2010

UK publishers should be damned for their iPad applications

The best magazine I have ever read was The Face, but even if it was still published I probably wouldn't buy an iPad app and it would appear that most magazine readers have a similar opinion about other existing titles.

For all the furore about the iPad being the saviour of magazines and the future for paid journalism, the market is pitifully small in the UK.* (*see footnote) and there are plenty of reasons why this is unlikely to change for years.

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