Sir Richard Branson said the company plans to rely on "word of mouth from bloggers" to market his new iPad magazine, Project, which debuted this week. "If they don't like it, we're dead in the water," he said, adding: "We don't have Rupert Murdoch's advertising budget, that's for sure."
Well I've had a look (an early one anyway) and taken the plunge to pay £1.79 for a trial copy. It takes time to load - over 3 hours on a 10mB line - and I think a bit gimmicky.
I'll read it this weekend.