UK publishers should be damned for their iPad applications

The best magazine I have ever read was The Face, but even if it was still published I probably wouldn't buy an iPad app and it would appear that most magazine readers have a similar opinion about other existing titles.

For all the furore about the iPad being the saviour of magazines and the future for paid journalism, the market is pitifully small in the UK.* (*see footnote) and there are plenty of reasons why this is unlikely to change for years.

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Zinio and Marie Claire work together on apps

An interesting look at how marie Claire is producing app-friendly content

New magazine is an ongoing Project

Sir Richard Branson said the company plans to rely on "word of mouth from bloggers" to market his new iPad magazine, Project, which debuted this week. "If they don't like it, we're dead in the water," he said, adding: "We don't have Rupert Murdoch's advertising budget, that's for sure."

Well I've had a look (an early one anyway) and taken the plunge to pay £1.79 for a trial copy. It takes time to load - over 3 hours on a 10mB line - and I think a bit gimmicky.

I'll read it this weekend.