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Tuesday, June 26, 2007

Digital Magazines go Hollywood!

The Hollywood Reporter this week introduced The Hollywood Reporter, Digital Edition, an electronic replica of its daily publication.

In addition to English the e-magazine is available in 12 languages, including French, German, Italian, Japanese, Russian and Spanish. “The global entertainment economy is a $54 billion market with a significant portion of that coming from outside the U.S. and with a need for news, data and analysis,” said Eric Mika, senior VP-publishing director at The Hollywood Reporter, in a news release.

Interestingly, the Reporter has used digital subscriptions to raise the base price of its print offering, thus gaining subscribers and margin at the same time.

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