In a bizarre move, reminiscent of the newsstand, Zinio have created a separate business unit called (wait for it) Undercover Mags. Effectively, this is a "top shelf" site which is only open to 18 year olds and contains um.. "adult material".
Not unreasonable you might think, but get this - Penthouse is being flogged through the new site, but Playboy remains on Zinio.
Eh ? Is Playboy more consumer friendly or is it a contract issue.
I think we should be told.
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