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Wednesday, June 07, 2006

Digital readers "highly engaging" shocker !

Texterity, which offers digital magazines, has released the results of a BPA Worldwide-certified survey showing that 91% of readers take action after reading an ad in a digital edition. The survey was sent to 31,596 digital magazine readers of 45 different publications, both b-to-b and consumer. More than 20% of recipients completed the survey. According to the results, 83% of digital readers looked at an advertiser’s Web site; 41% forwarded information about an advertiser to a friend or colleague; 37% contacted an advertiser for more information; and 32% recommended a product or service. Perhaps most important, 24% of recipients said they purchased a product based on the ad in a digital edition.

1 comment:

Marcus Grimm said...

As always, a great post. :)

Last month, NXTbook Media released on our similar study, which included information on readers' downloading preferences and Flash/Adobe penetration data. You can view it at http://nxtbook.com