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Monday, November 15, 2004

Moving mainstream

Mediapost reports that the latest survey from Newsstand Inc shows a marked increase in mainstream acceptance of electronic editions.

While this is great news, there are two big caveats.

Firstly, the sample size is small ; only 762 respondents, which considering the size of some of the Newsstand products reach (national and international publications) is disappointing.

The second is that according to the survey, the majority of respondents haven't changed their media consumption as a result of digital editions. This isn't exactly what the majority of publishing partners will want to hear if they want advertisers to get excited about the new formats.

As to the revelation that Newsstand's audience is "particularly news hungry", well er "duh" - they are getting newspapers.....

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