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Tuesday, November 16, 2004

The complete package

For all of you pondering what to buy a loved one for Christmas - the wait is over. In January, Summit Electronic Media, publishers of that august journal Packaging World, are launching a companion title.

Imaginatively titled Shelf Impact! (love the exclamation mark) it promises its 10,000 readers a wealth of information on integrating packaging into the overall media mix.

Book early.

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