With newsstand sales nosediving, its no wonder that publishers are increasingly turning to the digital magazine model.
IPC are the latest, with Better Digital Photography promising a massive 2 million reach with bespoke versions of the publication provided to some of the biggest and best retailers of photographic equipment in the UK – including Warehouse Express, Dixons, Park Cameras and PhotoBox – to be distributed via their databases.
The quarterly interactive e-zine is aimed at beginner to intermediate level photographers and features a raft of interactive elements including galleries, instruction, equipment reviews and video.
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