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Thursday, November 26, 2009

IPC creates digital magazine for digital photography

With newsstand sales nosediving, its no wonder that publishers are increasingly turning to the digital magazine model.

IPC are the latest, with Better Digital Photography promising a massive 2 million reach with bespoke versions of the publication provided to some of the biggest and best retailers of photographic equipment in the UK – including Warehouse Express, Dixons, Park Cameras and PhotoBox – to be distributed via their databases.

The quarterly interactive e-zine is aimed at beginner to intermediate level photographers and features a raft of interactive elements including galleries, instruction, equipment reviews and video.

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