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Friday, October 30, 2009

Trade magazines go digital to beat postal strike

While print publishers (and in particular consumer publishers) are gnashing their teeth in the face of the ongoing postal strike, its a great opportunity for digital firms like Ceros to start pushing BtoB publishers to use their services.

One company already using digital delivery to ensure their readers get copies on time is Media Week, and it surely won't be long before others follow suit.

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