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Monday, July 13, 2009

Why free is a very good price

Alex Pham in the LA Times blogs on Chris Anderson's new book. What's interesting is the numbers - Anderson is giving away a free version (non downloadable) on Scribd, and Pham writes 
"As of 1 p.m. today, less than 24 hours after it was released online, his book has been viewed for free by more than 22,800 readers on Scribd."

Like wow! If that number can be extrapolated there could be a real business model there..

1 comment:

jian said...

John,

Give your expertise, I would like to invite you to take a look at Maggwire.com

As the recession rolls on, the magazine industry continues to face one of the most difficult challenges of our times. We have launched a company 2 weeks ago which has the potential to bring back the excitement historically instilled by magazines, but for the first time, using a personalized approach.

Our website, Maggwire.com is all about simplifying the process of discovering magazine articles online. We currently have over 650 magazines in our library pulling about 10,000 free articles per week. We automatically organize these articles into over 50 categories and sort them with our algorithm based on user ratings. After we have enough user data we will enable our learning algorithm which will personalize each users' ability to discover great magazine content that they would otherwise miss.

I would love to discusswith you further with regards to Maggwire's potential. As our product develops, we plan to distribute premium content to generate alternative revenue streams online for magazine publishers. I have included two links below for you to explore:

www.maggwire.com/about
www.maggwire.com

Best regards,

Jian Chai
www.maggwire.com