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Thursday, January 26, 2006

Penthouse View

Good news for the vertically challenged - those fruitless trips to newsagents, only to find the top shelf is out of reach, will soon be a thing of the past.

Penthouse Magazine is going digital.

Now styling itself as a "men's lifestyle magazine", Penthouse will use the digital platform of Zinio who already handle both Playboy and Mystique.

Who is going to be first to try the ultimate online/offline co - promotion ? A packet of screen wipes is the obvious thing....

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