Good news for the vertically challenged - those fruitless trips to newsagents, only to find the top shelf is out of reach, will soon be a thing of the past.
Penthouse Magazine is going digital.
Now styling itself as a "men's lifestyle magazine", Penthouse will use the digital platform of Zinio who already handle both Playboy and Mystique.
Who is going to be first to try the ultimate online/offline co - promotion ? A packet of screen wipes is the obvious thing....