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Friday, May 13, 2005

Go digital - or your money back

Texterity are offering clients their money back if they are not satisfied with their move to the digital platform. Too good to be true ? Well, according to their spokesperson (the splendidly named Cimarron Buser - an anagram if I've ever seen one) the offer means "Within six months we will contractually agree to bring the digital magazine to a break-even point."

In English that means that Texterity agree to either a refund or that they will continue to work with the publisher free of charge to achieve success.

Of course there are caveats - the offer only applies to BtoB publications - but I think this is a good move. Texterity should be applauded for trying to kick start the market and it will be interesting to see how the other vendors respond.

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