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Monday, April 04, 2005

April Fools

Zinio's attitude to the UK publishing fraternity lurches from the ridiculous to the absurd.

According to sources, in the early days of dealing with Zinio in the US, you had to basically get on a plane at your own expense and then present yourself at their offices if you wanted to use the system - the ultimate in self referral.

Now, having puffed the launch of a UK office, it appears that they are using a third party to approach smaller publishers.

Which is particularly ironic considering that their agents appear to have handled no one smaller than Associated Newspapers.

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