Adventure Sports has signed on Texterity to be its digital delivery partner. The magazine will begin using Texterity's Published Web Format, making the magazine accessible electronically the same day the publication is distributed.
The publisher promises that advertisers will be able to receive direct feedback from their advertising via print ads which are multi-linked to advertisers' Web sites.
The magazine's digital subs will total 20,000 to start, pushing total distribution to over 50,000.
Well that's the first resolution of the new year broken at Adventure Sports then - no bullshitting indeed.