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Tuesday, December 23, 2008

(More) 2009 predictions

This time on ebooks.

Monday, December 15, 2008

A digital magazine renaissance ?

As we head into the uncharted waters of 2009, Josh Gordon has a think piece on how to unlock value in digital magazines.

Unfortunately, you only have to read the last line - "I challenge the digital magazine industry to from an association and do the research. I’d love to help do it." to grasp that the whole piece is really about everyone forming a committee to convince advertisers and readers alike that they are serious.

With respect, Josh, the LAST thing we need is another committee. What we need is some blazingly successful products....