Tuesday, December 23, 2008
Monday, December 15, 2008
A digital magazine renaissance ?
As we head into the uncharted waters of 2009, Josh Gordon has a think piece on how to unlock value in digital magazines.
Unfortunately, you only have to read the last line - "I challenge the digital magazine industry to from an association and do the research. I’d love to help do it." to grasp that the whole piece is really about everyone forming a committee to convince advertisers and readers alike that they are serious.
With respect, Josh, the LAST thing we need is another committee. What we need is some blazingly successful products....
Unfortunately, you only have to read the last line - "I challenge the digital magazine industry to from an association and do the research. I’d love to help do it." to grasp that the whole piece is really about everyone forming a committee to convince advertisers and readers alike that they are serious.
With respect, Josh, the LAST thing we need is another committee. What we need is some blazingly successful products....
Subscribe to:
Posts (Atom)