Some good news from the digital market - a conversation with the publisher of Home Computer Magazine reveals they have over 30,000 copies downloaded in the first week ! Creaking servers aside this is a good start.
Some good news then to offset the apparent cessation of Future's Broadband Now ! ; or rather Broadband Then.
Monday, November 29, 2004
Tuesday, November 16, 2004
The complete package
For all of you pondering what to buy a loved one for Christmas - the wait is over. In January, Summit Electronic Media, publishers of that august journal Packaging World, are launching a companion title.
Imaginatively titled Shelf Impact! (love the exclamation mark) it promises its 10,000 readers a wealth of information on integrating packaging into the overall media mix.
Book early.
Imaginatively titled Shelf Impact! (love the exclamation mark) it promises its 10,000 readers a wealth of information on integrating packaging into the overall media mix.
Book early.
Monday, November 15, 2004
Moving mainstream
Mediapost reports that the latest survey from Newsstand Inc shows a marked increase in mainstream acceptance of electronic editions.
While this is great news, there are two big caveats.
Firstly, the sample size is small ; only 762 respondents, which considering the size of some of the Newsstand products reach (national and international publications) is disappointing.
The second is that according to the survey, the majority of respondents haven't changed their media consumption as a result of digital editions. This isn't exactly what the majority of publishing partners will want to hear if they want advertisers to get excited about the new formats.
As to the revelation that Newsstand's audience is "particularly news hungry", well er "duh" - they are getting newspapers.....
While this is great news, there are two big caveats.
Firstly, the sample size is small ; only 762 respondents, which considering the size of some of the Newsstand products reach (national and international publications) is disappointing.
The second is that according to the survey, the majority of respondents haven't changed their media consumption as a result of digital editions. This isn't exactly what the majority of publishing partners will want to hear if they want advertisers to get excited about the new formats.
As to the revelation that Newsstand's audience is "particularly news hungry", well er "duh" - they are getting newspapers.....
Monday, November 08, 2004
A new start to the Week(ly)
Computer Weekly has added to the growing interest in the digital platform by publishing its latest audit via BPA.
Of its 112,000 subscribers, more than a quarter now receive their copy via digital delivery.
Of its 112,000 subscribers, more than a quarter now receive their copy via digital delivery.
Friday, October 22, 2004
Digital Home
Another win for Texterity ; this time persuading Electronic Home to move onto its platform.
Although I'm still not a fan of the Texterity platform, you have to admit it showcases the magazine beautifully.
Go to www.electronichouse.com to get your free sample !
Although I'm still not a fan of the Texterity platform, you have to admit it showcases the magazine beautifully.
Go to www.electronichouse.com to get your free sample !
Tuesday, October 19, 2004
Business 3.0
Time Warner's new economy bible, Business 2.0 is experimenting with Texterity's digital publishing system, soon after going live with Zinio.
It enables readers to view the entire issue online for free and allows navigation either from the contents or to scroll through the magazine.
Personally, I'm not convinced ; on anything less than a 1mB connection it's slow and there is no easy way to avoid the ads...
Heaven help us if it ever gets back to the 300 pages it achieved in its prime.
It enables readers to view the entire issue online for free and allows navigation either from the contents or to scroll through the magazine.
Personally, I'm not convinced ; on anything less than a 1mB connection it's slow and there is no easy way to avoid the ads...
Heaven help us if it ever gets back to the 300 pages it achieved in its prime.
Thursday, October 14, 2004
Two new ventures this week
Firstly, Mediapost reports that Epicurius, the online culinary site is shortly to launch its own digital magazine on Zinio. The publisher, Robert Angelone noted "Everything is the same, except you don't send it to a printer."
Well unless you want to print it out presumably....
And second off the blocks is IPC Media's TV & Satellite Week, the tv listings magazine which is going digital with Olive Software.
The digital edition is identical to the magazine in layout, but users can search and highlight text, archive issues and access website links for further information on programmes.
Now all readers have to wait for is something decent to watch.
Well unless you want to print it out presumably....
And second off the blocks is IPC Media's TV & Satellite Week, the tv listings magazine which is going digital with Olive Software.
The digital edition is identical to the magazine in layout, but users can search and highlight text, archive issues and access website links for further information on programmes.
Now all readers have to wait for is something decent to watch.
Monday, September 27, 2004
Home Sweet Home
Home Computer Magazine is a new publication from Cranberry Publishing Ltd.
A consumer PC magazine, it will include features, hardware and software reviews, tutorials and more.
Launching later this year it promises to be the UK's first mainstream title in PDF format. Interestingly the publisher has not adopted any of the proprietary digital magazine formats and is relying solely on advertising revenue.
http://www.homecomputermagazine.com/
A consumer PC magazine, it will include features, hardware and software reviews, tutorials and more.
Launching later this year it promises to be the UK's first mainstream title in PDF format. Interestingly the publisher has not adopted any of the proprietary digital magazine formats and is relying solely on advertising revenue.
http://www.homecomputermagazine.com/
Monday, September 20, 2004
Music to your ears
Playlist Magazine (now on www.zinio.com) promises to be the first of many covering the booming market in digital downloads.
Leaning heavily on Apple's Ipod for inspiration, it has reviews, site guides and a look at the plethora of hardware and software available.
Leaning heavily on Apple's Ipod for inspiration, it has reviews, site guides and a look at the plethora of hardware and software available.
Friday, September 17, 2004
Kenealy vs the web (again)
Interviewed in the latest issue of Digital Magazine News, Pat Kenealy, CEO of IDG identifies the big web players (Yahoo, Google etc) as a threat - this time to digital magazines.
Previously, Kenealy had also pointed out the threat they posed to the B to B magazine fraternity.
If he keeps this up, they might get the idea he's afraid of them.......
Previously, Kenealy had also pointed out the threat they posed to the B to B magazine fraternity.
If he keeps this up, they might get the idea he's afraid of them.......
Thursday, September 16, 2004
IDG cancel Bio-It World on digital
Word reaches us that IDG are set to can the digital version of Bio-It World. No news yet as to why or when this will happen.
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