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Friday, August 24, 2007

New digital magazine for footie

A company in Manchester is launching a new free digital magazine targeted at football fans next month.Entitled "Catflap", it will debut on 11 September, with David Beckham as its firstcover star, and will carry the tagline: "It's not about cats, it's about football".


Even odder is the opinion of its publisher that it should achieve 100,000 downloads in just four months, which I think is a tad optimistic.My advice ? Try some SEO boys, as you can't find any reference to it on Google

Tuesday, August 14, 2007

Jellyfish all washed up

In a surprising move, NatMags has axed its teen girl digital magazine experiment called Jellyfish. The project, which lasted just 20 weeks ( the average life expectancy of a Box Jellyfish ironically) was, according to Duncan Edwards "...extremely valuable but we could not see a sustainable business model emerging. We have learnt a great deal about digital and email marketing, which will prove to be useful for our core business."
Which of course means that they couldn't get any ad support. The decision to close the title will likely surprise many, who have touted the online teen market as one of the major growth areas of digital media. However, the company had decided to refocus Jellyfish at an older age group of 18-to 25-year-olds and said it was still in a test period that was slated to run until September.

Tuesday, August 07, 2007

Lets go Outside...

Outside magazine has launched its digital edition using the Zinio publishing and distribution platform. Outside's Go, a travel and style magazine aimed exclusively at active, affluent men, will launch using Zinio in September.