Sony is promoting the launch of its PlayStation 3 console by sending a bespoke digital magazine to more than 1 million of its target consumers.
Sony's media agency, Manning Gottlieb OMD, has teamed up with Dennis Publishing to produce a Formula One Championship Edition e-zine on the Ceros platform used to produce Dennis' digital men's magazine Monkey.
The 12-page e-zine contains 360 degree views of the Playstation 3, links to additional Formula One content, behind the scenes footage and video clips of the game.
Interestingly, Sony are not doing this through the publishers of the Official Playstation Magazine, Future PLC.
Missed opportunity there chaps.